Project Overview
You are a lead graphic designer working for an advertising agency. The Account Executive has approached you, and would like to know if you want to work on a public service announcement project pro bono. The public service announcement will need to deliver a critical social message to the public.
My Contributions
I made and conceptualized the idea of using different care provider tools to take on the life of a Swiss army knife. This campaign features a magazine ad, an outdoor billboard, a mobile gif ad, and a web banner gif ad. The layout of this design was made using Illustrator while all images were edited and produced using Photoshop.
